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Tuesday, March 5, 2024

Lauf’s US-Primarily based Meeting Drops Seigla Value by as much as $1,000


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Lauf Biking, Icelandic producers of the enduring leaf-spring fork, in addition to carbon street and gravel bikes, has now moved all its bike meeting exercise to Harrisonburg, Virginia, in a bid to drastically cut back pricing for finish shoppers. The transfer started again in March 2023 – it resulted in improved transport effectivity for the model whose essential buyer base is positioned within the US. Lauf has been in a position to cross on the advantages of that improved effectivity to clients, lowering the value of the Seigla Gravel Race Bike by 12.5% to 17.9%, mannequin dependent. That constitutes a $1,000 USD discount in some situations.

Right here’s extra from Lauf, in addition to up to date pricing on the Seigla Inflexible and Suspension Fork builds.

Lauf Strikes Meeting to the US

Press Launch

Pushing the envelope is in our DNA. We’re not right here to adapt. Since we began the journey again in 2011, we’ve gone from a “storage band” in Reykjavik, Iceland, to a family identify in gravel biking. Our suspension innovation wants no introduction, however we received’t cease there. We didn’t enter biking to “solely” give you cool expertise. We entered biking to make a mark and get our expertise to riders, for them to get pleasure from.

new lauf grit suspension gravel bike fork with leaf springs and big tire clearance

On the finish of the day, the purpose of all of it is to assist cyclists experience additional, quicker, and extra typically. An important variable within the equation is usually ignored although – pricing. To additional streamline our operations, we’ve been busy organising a USA base in Harrisonburg, VA. Why Harrisonburg, you would possibly ask? As a result of it provides wonderful driving (gravel, street and MTB), and since it’s an attractive school city that has glorious floor logistics for the US and flight connections to Iceland.

Earlier this yr we began transport US-bound bikes from our Harrisonburg warehouse. This elevated our effectivity and enabled a value discount again on March eleventh. To not point out the a lot welcome discount in CO2 footprint it entailed.

We didn’t blow our horns after we lowered costs in March although, as we knew it was the primary (smaller) step of the ultimate value discount we had been aiming for. Earlier than we may full our mission, we might additionally need to arrange meeting within the US. Decreasing our stock value by Simply-in-Time bike constructing. This avoids tying elements all the way down to bike varieties/sizes/colours, which in flip allows a far decrease whole stock. These streamlined operations allow higher pricing.

It has taken some time to arrange, however we’ve now began assembling bikes at our downtown meeting plant in Harrisonburg! Our HQ stays in Reykjavik, however all bikes exit of Harrisonburg to any extent further. This being essentially the most environment friendly setup for Lauf, because the US is our largest market. Seigla is a gravel bike you need to need no matter its pricing. Its experience, options and high quality set it in a category of its personal. Now we’ve additionally put its pricing into a category of its personal!

New Pricing for Lauf Seigla Gravel Race Bike

Seigla Inflexible Unique Value March eleventh Delivery Effectivity April twenty seventh US Meeting Value Drop
Weekend Warrior $2,640 $2,540 $2,240 $400
Weekend Warrior Wi-fi $3,640 $3,440 $3,140 $500
Race Wi-fi $5,040 $4,640 $4,140 $900
Final $6,640 $6,240 $5,640 $1,000

Seigla with Suspension Fork Unique Value March eleventh Delivery Effectivity April twenty seventh US Meeting Value Drop
Weekend Warrior $2,990 $2,890 $2,590 $400
Weekend Warrior Wi-fi $3,990 $3,790 $3,490 $500
Race Wi-fi $5,390 $4,990 $4,490 $900
Final $6,990 $6,590 $5,990 $1,000

laufcycling.com

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